For its second year, Power to the Pixel's leading
cross-media course, The Pixel Lab, will be held in Potsdam, Germany from 26
June to 2 July 2011.
The Pixel Lab provides European film and media professionals
with essential training in creating, financing and distributing cross-media
projects to build sustainable businesses and become competitive in the
international marketplace. The course looks at the whole digital ecosystem for
film and media businesses - how the way audiences are engaging with films
across platforms is affecting the way that we will create, finance, distribute
film and TV properties of the future.
Power to the Pixel will select up to 40 European producers,
decision-makers and executives to attend a residential six-day workshop from 26
June to 2 July 2011 with a focus on developing stories that can extend across
film, television, online, gaming and mobile platforms.
Producers who attend The Pixel Lab with a cross-media
project will benefit from distance learning between July and September to
devise a selling document, followed by final project presentations to invited
industry guests during Power to the Pixel's Cross-Media Forum held each October
in London. One producer will be awarded with The Pixel Lab prize.
Teaching is led by some of the sharpest creative and
business innovators in the world.
Confirmed tutors for 2011 are:
- Ian Ginn, Story Architect & Founder, Transmedia Story
Network (NETH)
- Ben Grass, MD Pure Grass Films (UK)
- Michel Reilhac,
Executive Director ARTE France Cinéma (FR)
- Adam Sigel, Content Strategist & Writer (USA)
Last year's participants included Ilann Girard,
Oscar-winning producer of March of the Penguins; producer/director Krishna
Stott, winner of 2 Webby Awards; award-winning artist/filmmaker Nichola Bruce
(I Could Read the Sky); award-winning filmmaker Anna Reeves (Oyster Farmer);
RTE Executive Producer David McKenna.
Application deadline is 1 April 2011.
With support from the Media Programme of the European Union,
Medienboard Berlin-Brandenburg, TorinoFilmLab, Skillset via its Film Skills
Fund and ARTE.
About Power to the Pixel
Power to the Pixel supports the film and media industries in
their transition to a digital age. Headed by Founder & CEO, Liz Rosenthal
and COO & Producer, Tishna Molla, the company’s London team has a wealth of
experience and expertise across film and cross-media development, production
and finance, and is linked to a unique network of the leading thinkers,
practitioners and innovators who are developing new business and creative
opportunities around the world.
Specialising in new ways for content creators and businesses
to create and finance stories and engage with audiences across multiple
platforms, Power to the Pixel’s core activities are:
• Providing
consultancy to international media organisations, content creators and
companies
• Designing
innovative in-house company training programmes and bespoke initiatives
• Producing
international forums, events and labs centred around cross-media IP and
business
• Facilitating
the exchange of ideas and the building of international partnerships between
media professionals and between industries
The company’s understanding of the challenges and
opportunities of digital change means Power to the Pixel is an essential bridge
between the visionary, the pioneering and the practical.
Power to the Pixel’s clients and partners include: ARTE;
BAFTA; BBH; Berlin Film Festival; BFI; Cannes Film Festival (Marché du Film);
EAVE; Edinburgh Film Festival; IFP; Nordisk Film & TV Fond; UK Film
Council.
FOR FURTHER INFORMATION ABOUT THE PIXEL LAB PLEASE CONTACT:
Ines Braga /
ines@powertothepixel.com / +44 (0)20 7453 4017