Asia Report for South East Media Network

December 2009

Introduction

The overriding view from observers in Asia is ‘what a difference a year makes’.  The market for media consumption and expenditure has yet to revert to optimal levels but macro conditions have improved and the momentum in Asia’s growth story is back. 

The Asian economies of China, India and Indonesia are either roaring back to something like top form, while Korea and parts of Southeast Asia are also recovering fast.  In spite of a recent softening, the climate for financing has improved overall with buoyancy returning to equity markets, making it easier for domestic content and media players to access capital in public markets rather than rely on still-conservative private-equity investors.

All this adds up to good prospects for UK companies seeking opportunities in burgeoning Asian markets and for encouraging inward investment.  

The report highlights some examples of Asia’s prowess in digital content - a smorgasbord of trends from leading consultancies and the author’s first hand impressions.  Much of this is based on regular visits to China which as the world’s largest and fastest growing market provides an abundance of opportunities.  

For the full article and diagrams download the attached pdf file.....